Customer service is vital to the growth of a small business – to any business really. You probably already know this. But what if your customer service fails? If you’re a human, running a small business for humans, possibly with not enough other humans to help you, there is a chance that, every now and then, you will drop the ball and your customer will suffer because of it.
In this case, what do you do?
Well, believe it or not, it is when your customer service fails – for whatever reason – that you have the most chance to make your business shine. Here are some tips for how to clean up your customer service mess like the amazing business pro you are: Continue reading
Inspired by Wedding Planning
The average person has very few opportunities to invest so much money (so, so much money) into local businesses as they do when they are planning their wedding.
From the photographer to the DJ to the caterer to the florist to the wedding planner to the limo company to the wedding cake baker to the hair and makeup artists and quite possibly including your venue, bridal dress shop, tuxedo rentals and the travel agent who books your honeymoon, weddings pump thousands (and thousands and thousands) of dollars into local and small businesses.
If it’s one thing I learned from planning my own wedding, it’s that if a small business owner can work successfully and satisfactorily with a bride, then there is probably very little you can teach them about customer satisfaction when it comes to working with the average (less stressed out) customer or client.
Unfortunately, too many small businesses miss the mark on how to provide customer service in the 21st century and it is detrimentally affecting their business. Here are some lessons for small business success that I picked up from the vendors I’ve loved (and hated) during my own wedding planning experience: Continue reading